Your Best Choice Is Our Great Passion


Danat A’Zaman Company L.L.C. was founded in 1991 in the Sultanate of Oman with a vision to bring high-quality food and beverage products to consumers. Our journey began with the introduction of Al Makshood, a “Premium Royal Dutch Pure Butter Ghee,” which quickly established itself as a beloved household brand. The success of Al Makshood marked the beginning of our expansion into the dairy sector. As demand for dairy products grew, we responded by introducing our second brand, Good Cow, which specializes in instant milk powder products.

Recognizing the need for diversification in our product portfolio, we ventured into the beverage industry in 2006 with the launch of Al Deyafa, a brand offering instant juices and fruit cordials. Al Deyafa’s success reinforced our reputation for delivering quality, and we are now in the process of expanding our beverage offerings to include a variety of ready-to-drink products. This strategic move is aimed at strengthening our presence in the beverage market and increasing our share of this growing industry.

At Danat A’Zaman, our business philosophy revolves around the long-term development of strong relationships with partners, customers, and the broader market. We prioritize quality, innovation, and efficiency in every step of our process, from sourcing raw materials to packaging and distribution. These core values have become the foundation of our success, ensuring that every product we offer meets the highest standards of excellence.

Our portfolio now includes not only dairy and ghee products but also instant beverages and other consumer goods that are recognized across Oman and internationally. We take pride in adhering to strict production guidelines and safety standards, earning us prestigious certifications such as ISO 22000 and HACCP from Veritas Bureau. These certifications reflect our commitment to maintaining the highest levels of food safety, quality, and customer satisfaction.

As we continue to grow, Danat A’Zaman is dedicated to expanding our product offerings and strengthening our global footprint, ensuring that we remain at the forefront of the food and beverage industry.

Our timeline

2021
  • Introduction of One time serve size and new product range under SWIFT Brand 
2020
  • Introduction of Fruit Cordial Al Deyafa Pomegranate Flavour
2016
  • Introduction of Fruit Cordial Al Deyafa Mixed Berries Flavour
2015
  • Introduction of Organic Gluten-Free Quinoa based product range
2012
  • Introduction of new range of fruit flavors
  • Private label Deal with Dubai Duty-Free as well as most Duty-Free Shops all over GCC, Sudan and India
2011
  • Introduction of Al Deyafa Instant Drink powder Aluminium Packets
  • Second private label Deal with LULU Hypermarket 
2010
  • First private label deal with S.M Tryfon Cyprus, Jango
2008
  • Introduction of Al Deyafa Instant Drink Glass Jar 
2006
  • Introduction of Al Deyafa Instant Drink Powder Tin Can
1996
  • Introduction of Good Cow milk powder  
1991
  • Establishment
  • Introduction of all Makshood 
  • Premium royal Dutch pure butter Ghee

Our Vision

Together, we make hospitality and refreshment an immersive experience

Our Mission

To provide customers with fresh, safe and delicious instant & quick food products at affordable prices from the heart of Omani hospitality.

Our Value

Innovation, Quality, efficiency, affordability